American Family Insurance Amphitheater
Milwaukee, WI · Amphitheater
The American Family Insurance Amphitheater, the headline stage on the Summerfest grounds on the Milwaukee lakefront, runs a clear bag policy. Your main bag has to be clear plastic, vinyl, PVC, drawstring, or cinch style and no bigger than 12 by 12 by 6 inches. You can also carry a small clutch, wallet, or fanny pack up to 6 by 9 inches that does not have to be clear.
Backpacks, strollers, and umbrellas all stay home, though diaper bags up to 12 by 12 by 6 inches are allowed, clear or opaque, for families with infants. There is no general bag storage, so a non-approved bag has to go back to the car. The same rule covers Summerfest and concerts on the grounds.
Venue details
Need a concert bag for American Family Insurance Amphitheater?
Stadium-approved clear bags that meet the policy.
What you can bring
Or a small clutch, up to
6" x 9"
Does not need to be clear
- Clear plastic, vinyl, PVC, drawstring, or cinch bag up to 12" x 12" x 6"
- Small clutch, bag, wallet, or fanny pack up to 6" x 9", any material
- Diaper bags, clear or opaque, up to 12" x 12" x 6"
Not allowed inside
- Non-clear bags larger than a 6" x 9" clutch
- Backpacks and large carry-ins
- Strollers and umbrellas
- Glass, bottles, cans, and outside alcohol
- Wagons, lawn chairs, skateboards, and laser pointers
Diaper bags up to 12 by 12 by 6 inches are allowed, clear or opaque, and medical or personal-care items are permitted. Strollers and umbrellas are not allowed inside the amphitheater.
Upcoming events
Heading to a show at American Family Insurance Amphitheater? Here are the next events, with tickets on StubHub and SeatGeek so you can compare before you buy. The bag policy above applies to every one of them.
Browse all upcoming concerts →
No bag that fits? Plan ahead
The American Family Insurance Amphitheater does not offer general bag storage, so a backpack or non-approved bag has to return to your vehicle. The amphitheater anchors the Summerfest grounds on the lakefront.
Common questions
What is the American Family Insurance Amphitheater bag policy?
A clear bag up to 12 by 12 by 6 inches, or a small clutch up to 6 by 9 inches that does not have to be clear. Backpacks are not allowed unless clear.
Are diaper bags allowed at the amphitheater?
Yes. Diaper bags up to 12 by 12 by 6 inches are allowed, clear or opaque, for guests with infants.
Are strollers allowed at the American Family Insurance Amphitheater?
No. Strollers and umbrellas are not allowed inside the amphitheater.
What is the bag policy during Summerfest?
The clear bag rule applies to the amphitheater for Summerfest and all concerts on the grounds.
Getting there
Gates open
Gates usually open 60 to 90 minutes before showtime, and earlier during Summerfest, with times on your ticket.
Parking
Lakefront lots and downtown Milwaukee garages serve the grounds, with prepaid parking the easy option. Summerfest nights are busiest.
Public transit
The Milwaukee Streetcar, known as The Hop, and county buses serve downtown near the grounds, and Summerfest runs park-and-ride shuttles.
Rideshare
Uber and Lyft use a designated zone near the grounds. Follow signage after the show.
Seating chart
Verified June 2026 against the American Family Insurance Amphitheater official policy. Rules can change for one-off events, so check your event page too.